Corticosteroid-Induced Hyperglycemia
Expanding Reach with On-Demand Learning
The Corticosteroid-Induced Hyperglycemia educational program was designed to provide practical guidance for healthcare providers on identifying and managing hyperglycemia triggered by corticosteroid therapy.
The program was first delivered as a live webinar and subsequently made available on-demand through the ENGAGE platform, offering learners flexibility to access the content at their convenience.
On-Demand Program Performance
38 participants who registered for the live webinar but did not attend later accessed the on-demand program.
9 attendees of the live event also completed the on-demand version for reinforcement.
New Learners: 162 participants who had not registered for the live webinar discovered and enrolled in the on-demand version.
Live Program Performance
The live format allowed for real-time interaction and Q&A, fostering engagement among participants and encouraging knowledge exchange.
384
Total Registrants
151
Total Attendees
39%
Attendance Rate
On-Demand Performance
The On-demand program reached 162 new learners who would not have seen the content otherwise, additionally strengthening engagement post-event with live program registrants and attendees who returned to view the material.
212
Total Enrollments
122
Total Completions
58%
Completion Rate
Precision Over Complexity: Reaching the Right HCPs with One Send
This campaign demonstrated that one simple email can outperform a campaign when strategy, timing, and credibility align. Instead of relying on a multi-touch journey, we crafted one email with precision — targeted to verified Canadian HCPs who had opted in for credible CME updates.
The result: a campaign that showcased the strength of ICI’s database and the power of purposeful design to drive engagement and trust.
