A female doctor or healthcare professional sitting at a desk in an office, using a tablet with a smile, wearing a white coat and stethoscope, with computer monitors, a landline phone, and office supplies on the desk.

The Power of a Single, Strategic Email Send

When the right email meets the right audience, attendance follows.

Even with high-quality clinical education, many CME organizers struggle to turn awareness into attendance.

Reaching the right healthcare professionals and then converting interest into registrations is often where strong programs fall short.

A person viewing a laptop screen displaying a presentation on corticosteroid-induced hyperglycemia, with blood sugar level of 16.2 mmol/L and a rising trend indicator.

Our Challenge

Corticosteroid-induced hyperglycemia is a critical yet often overlooked clinical issue.
The challenge was clear — help this important education reach more HCPs and drive meaningful registrations, despite limited promotion time and no multi-touch campaign ahead of the June 11 event.

ICI’s task: transform one strategic send into measurable results.

Precision Over Complexity: Reaching the Right HCPs with One Send

This campaign demonstrated that one simple email can outperform a campaign when strategy, timing, and credibility align. Instead of relying on a multi-touch journey, we crafted one email with precision — targeted to verified Canadian HCPs who had opted in for credible CME updates.

The result: a campaign that showcased the strength of ICI’s database and the power of purposeful design to drive engagement and trust.