How a Trusted Educational Partner Achieved Nearly 60% Attendance for a Pharma-Sponsored CME
When credible education meets strategic promotion, healthcare professionals show up and stay engaged.
1024
Total Number of Registrants
Demonstrating exceptional reach for a live pharma-supported CME program.
42%
Pharmacist Participation
The largest professional group, with strong representation from nurses and dietitians.
Pharma teams face a recurring challenge: even the most clinically relevant CME programs struggle to attract healthcare professionals. The problem isn’t content — it’s trust.
Many HCPs hesitate to engage with pharma-branded education, fearing promotional bias or post-event follow-ups.
Abbott approached ICI Medical with this challenge in mind.
Their goal: deliver a credible, high-engagement event for their diabetes Canada Guidelines Updates and Freestyle Libre 2 glucose monitoring system — one that would stand out amid a crowded diabetes education landscape.
An End-to-end Strategy for Delivering Results
Abbott had the content. ICI made sure it reached the right healthcare professionals. ICI handled every stage of the program: registration, hosting, moderation, and post-event follow-up. By managing the experience from start to finish, we created a seamless, professional environment that strengthened trust and encouraged participation from HCPs.
Abbott’s session, led by respected speakers pharmacist Susie Jin and Dr. James Kim, focused on practical education around the new Diabetes Canada Guidelines. With independent hosting and moderation, ICI positioned the event as credible and unbiased, allowing the content to stand on its own merit. Behind the scenes, the campaign leveraged ICI’s verified database of 25,000+ Canadian HCPs, ensuring every registrant had opted in specifically for CME. Through targeted email outreach, reminder sequences, and in-platform engagement touchpoints, ICI expanded Abbott’s reach and transformed a strong educational program into a high-impact event that exceeded industry attendance benchmarks.
The Outcome
This campaign proved that when credible education is delivered through a trusted, independent platform, HCPs respond. With ICI’s data-driven funnel and transparent separation from pharma sales channels, Abbott reached audiences that pharma alone often struggles to engage — turning a single event into a long-term educational asset.
