How We Worked with Abbott to Get 593 Attendees to Their Webinar Series
When credible education meets strategic promotion, healthcare professionals show up — and stay engaged.
Pharma teams face a recurring challenge: even the most clinically relevant CME programs can struggle to attract healthcare professionals. The problem isn’t content — it’s making your program stand out in the crowd.
Abbott approached ICI Medical with this challenge in mind.
Their goal: deliver a credible, high-engagement focused on the diabetes Canada Guidelines Updates and Freestyle Libre 2 glucose monitoring system.
An End-to-end Solution
It started with strategic consultation around the three most important elements: audience need, speaker selection and a title to peak interest. Once we aligned on these elements, ICI managed promotion, registration, hosting/moderating and follow-up as per our industry-leading concierge service model.
The campaign was also powered by ICI’s targeted email database of 24,000+ verified HCPs across Canada, ensuring every registration came from professionals who opted in specifically for CME. The webinar was promoted through personalized email journeys, reminder sequences, and in-platform engagement touchpoints — all built to convert education into meaningful attendance.
PROGRAM & EMAIL TITLE
Navigating the Diabetes Canada Guidelines: Practical Tips to Provide Quality Diabetes Care When Time Is Limited
FACULTY
Dr. James W. Kim, and Susie Jin
RESULTING IN
528 Attendees
1024 Registrants
57.9% Attendance Rate
